King’s stock price has climbed steadily upward since the launch of CCSS, having increased by 21% since November 11th to $16.76 at the time of this writing. The game ascended the Top Downloaded charts worldwide almost immediately, reaching #1 in the US on iPhone the next day, thanks in part to a massive, multi-channel launch campaign that included publicity stunts in both New York and London, a saturation initiative on Facebook that reached 100 million people in 7 countries on the first day of the launch, a TV commercial that will run in 20 countries up through Christmas, and outdoor ads aimed at commuters in select cities.Ĭandy Crush Soda Saga converted this exposure into significant revenues: as of this writing, the game is #5 or higher on the App Store’s Top Grossing overall chart in 46 countries on the iPhone (including the US, where it is #4) and is #5 or higher in Google Play’s Top Grossing overall chart in 21 countries (including the US, where it is #3). On Tuesday, November 11th, King Limited globally launched its latest mobile match-3 game, Candy Crush Soda Saga (CCSS).
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